Define social media and outline a number of platforms available to use;

Did you know that it is estimated that there will be at least around 7.7 billion social media users in 2019? This includes the 71% of social media users and research show that the amount of users will grow over the next few years over the social platforms including Facebook, Instagram, Whats App and many more other social platforms.

Describe how social media is being used within businesses today;

With the technology improvement and advancement in today’s society, isn’t it a big big relief that you can now advertise your business and with the chance that many more people will be able to see your ad with the growing % of people using social media and that you will not have  to pay so much to advertise either? With the additional opportunities that people will be able to review and comment on your ad’s now?

Discuss the effectiveness of social media advertising;

Living in the modern age is not a cheap thing, and I can tell you, it’s not going to get any cheaper. For the better opportunity to be able to advertise without spending anything and no paperwork. How great is that? It’s so simple as well. Just copy the link and write a few nice things and wait for the consumers roll in.

Identify and explain two potential security risks that you believe are important to consider when operating an e-business;

There are some Security risks of owning an E business that everyone needs to look out for. Some of those would be that people might be able to see your address and that is a no no. When you are making an online business you have the responsibility to secure your personal information. This could be targeted by hackers who can gain access to private information. Another problem might be frauds. You don’t know if the person paying for the product is using their own credit cards. You could also receive false shipping information which means you would lose the merchandise and its income.

Provide recommendations to minimize these potential risks;

Some of the Recommendations to prevent these things from happening is being cash-cautious. Calculate how much money you use and how much money you’re making every month and making sure you’re not going to have a financial crisis.

Explain the difference between business to business (b2b) and business to consumer (b2c) transactions in relation to e-business (give an example of each);

Did you know that the difference between business to business (b2b) and business to consumer (b2c) is that business to business would be where a business supplies/sells another business with goods whereas business to consumer is where a business sells their product to the consumer (Rebels, Office Works). An example of a business to business (b2b) is Samsung supplying Apple with parts for iPhones. (DRAM chips NAND flash)